What is a website audit?

A website audit is essentially a health check for your website.

It's a structured look at your website to identify what's working, what's not, and what could be improved.

And importantly, it's not just about whether your website looks good.

A good audit looks at the website from the perspective of a potential customer.

What does a website audit look at?

There are several areas worth examining.

Messaging
Can someone quickly understand what you do, who you help and why they should choose you?

Customer journey
Is it easy for visitors to find the information they need and move towards making an enquiry?

Calls to action
Is it obvious what someone should do next?

Trust
Does the website give visitors enough confidence to choose your business?

SEO
Can search engines understand your website, and are you giving yourself the best chance of being found by the right people?

Mobile experience
Does everything work properly and remain easy to use on a phone?

Content and structure
Is the information useful, easy to understand and organised in a way that makes sense?

Why have a website audit?

Because sometimes you're simply too close to your own website to see the problems.

You know your business. You know what you mean. You know where everything is.

Your customer doesn't.

An audit gives you an outside perspective and can highlight things that might be obvious to a fresh pair of eyes — but almost invisible to the person who uses the website every day.

And you don't necessarily need a new website.

Sometimes a few well-chosen improvements can make a significant difference.

Think of it as a website MOT

Your website might be perfectly functional, but that doesn't necessarily mean it's performing as well as it could.

A website audit helps you understand where the opportunities are, so you can decide what's worth fixing and what isn't.

At Orange Hippo, we look at websites through the eyes of potential customers and identify the things that could be getting in the way of enquiries.

We offer a 60-minute Website Audit, as well as a free 10-minute website health check if you'd simply like an initial second opinion.

You don't need to rebuild your website to improve it. First, find out what's actually wrong.